Borderline product classification assessment and advice on cosmetic positioning
With our many years of experience in interpreting complex legislative frameworks and combined with the legal background of our CEO, we can provide in-depth analysis and interpretation of complex issues.
We specialise in navigating the complex regulatory landscape of cosmetics and the borderline with medicines, medical devices, biocides and other general products. Our team will assess the classification of your product and guide you through every step of the positioning process; ensuring that your product remains competitive whilst being correctly positioned within the cosmetic landscape.
Whether you are a new business or looking to rebrand or bringing a new product from abroad, we meticulously adhere to local guidance, such as the MHRA, the EU Commission or FDA , for both ingredients and claims to ensure that your cosmetic products remain compliant within regulatory boundaries.
Benefits of cosmetic positioning?
Quick access to market: The cosmetic regulatory landscape allows for fast market access. Compliance work can be done in a short timescale.
Expand market reach: By positioning as a cosmetic, a broader consumer base is reached and allows individuals to continue to seek beauty and skincare solutions.
Innovation and differentiation: Setting your products apart in a competitive but innovative market.
Our Services
Regulatory Compliance: We conduct thorough assessments of the positioning of your products to ensure feasibility within the cosmetic regulatory landscape. This may first include a screening of your formula followed by expert guidance on labelling requirements and product claims.
1. Product Formulation: Our team works closely with you to determine if your product formulation meets the cosmetic regulatory requirements or if it needs reformulating before being positioned as a cosmetic.
2. Packaging and Branding: From packaging design to brand positioning, we can help you find a new visual and message that resonates with your target audience whilst remaining compliant to the cosmetic landscape.
3. Product Claims: We offer comprehensive evaluation of product claims to ensure accuracy and compliance with regulatory standards. We assess the scientific evidence supporting your claims, recommend testing that will best support your product and help you communicate the benefits of your repositioned product without overstepping the medicinal borderline.
Turn-around Time
We understand that you may be working to a specific deadline/ launch date for your product and so we will aim to prioritise review within the Bloom team and collaborate with you in order to meet your desired goals. Please make sure we are aware of your deadlines when taking the service so that we can plan accordingly.