Claim substantiation design support
We love exploring data and getting creative! Whether you have a claim and need to know what testing will best support it or you have data and want to make the best use of it, we are here to help your brand to be competitive in today’s (and tomorrow’s) market.
Why claim substantiation matters ?
Compliance Assurance: Regulatory bodies, such as the UK Advertising Standards Authority and Competitionsand Markets Authority, survey product claims to ensure accuracy and transparency. Our claim substantiationsupport ensures your messaging aligns with regulatory standards, mitigating the risk of compliance issues.
Competitive Advantage: Persuasive claims set your brand apart in the marketplace capturing the attention of consumers. With our support, you can differentiate your products and gain a competitive edge.
Building Trust: Consumers are selective about the products they purchase. By substantiating claims with supporting evidence, you build trust and credibility with your target audience.
Our Services
We offer two levels of support for study package design:
1. Protocol review and feedback on fitness prior to testing
2. Full advice on a weight of evidence approach combined with suggested study types and protocol review.
What can you expect from our packages ?
Expert Evaluation: Our team of experts conducts evaluations to assess your product claims and provide advice on what data will be needed to support those claims. For our enhanced services we also conduct literature reviews that you have identified as potentially relevant, and, if necessary, can help design studies to help you gather the supporting evidence you need.
Regulatory Compliance: We ensure that your claims and the proposed supporting data comply with relevant regulatory guidelines from the various global authorities, providing guidance on acceptable language and supporting data to substantiate your messaging. We have extensive knowledge of global advertising guidelines so can tailor our approach depending on your intended markets.
Customised Solutions: Every brand and product is unique so we provide bespoke solutions to meet your needs whilst retaining regulatory compliance. Whether you are launching a new product line, revising existing claims, or responding to regulatory inquiries, we will maintain your brand vision.
Documentation and Reporting: Our thorough documentation process ensures transparency throughout the claims substantiation process. You’ll receive all our findings and recommendations for claim optimisation.
Turnaround times
We pride ourselves on our commitment to reliable service and ensure that our customers can meet their deadlines and achieve their business objectives efficiently. We will work with you to a timeline that meets your needs.