How we can help

The Bloom team will meet with you to understand more about your claims and the data you hold, what platforms you would like to market the claims on (print, digital, social media), any key messaging and the priority claims for your product.

If we are not familiar with your product, we may also ask you more about the product and how it fits within your range.

We will then identify any risks in terms of borderline claims, commonly contended claims and absolute claims, where data requirements may be extensive. We will then examine the types of data you have available and review the suitability and robustness of the data against the intended claims in line with authority viewpoints.

Your data package may include:

● Published reports or publicly available information

● Product formulation details

● Clinical studies on your product and/or it’s ingredients

● Consumer studies on your product and/or it’s ingredients

● Market research and/or consumer evaluation

We hold a wealth of knowledge on various advertising authorities as well as global advertising codes which we take into account when reviewing your claims against your data package. We will assess the robustness of studies provided and determine whether they meet authority expectations for the desired claim. Following this analysis we may need to discuss some amendments to the claims to fit the data that you have available. We will provide these in writing for you to consider and arrange a call to discuss a strategy and next steps. We will also advise you on risks.